Lululemon’s First Ever “Experiential” Store is Here

Lululemon’s First Ever “Experiential” Store is Here

Lululemon’s first-ever experiential store is open in Chicago! It has retail, fitness studios, meditation space, work areas, and a coffee/restaurant shop. Are you going?

Coming Soon
Total Votes : 6

Scroll down to see how people across America voted.

Lululemon started designing women’s yoga pants in 1998, and now they’re diving head first into a “Experiential” store. On July 11, they opened a 20,000-square-foot retail and workout space in Chicago.

The space includes two floors of retail, three workout studios, an event space, showers and even a Fuel Space restaurant and bar. It can be seen as a one stop shop for health lovers and trendy millennials. The workout space will include yoga, HIIT classes and guided meditation. 2% of the fees from the workout classes will go to the I Grow Chicago non-profit, according to a press release.

It’s a place where you can get kombucha and sparkling water on tap, and chocolate covered bacon while still glowing from a yoga class.

Their Fuel Space offers acai bowls, avocado toast, smoothies, beef burgers, Beyond burgers and local draft beer. “We know that food fuels you, but good food fuels you emotionally, too” said Maureen Erickson to Chicago Eater, Lululemon’s VP of experiential retail. “It’s also for people like me who like to workout so I can eat a good cheeseburger.”

According to Insider, they will also offer movie screenings, concerts and special yoga classes in their event space. Another event that they’re offering is called “Baptise Yoga Masterclass.”

Their manifesto is how they share their culture. When you buy something from Lululemon, you get a reusable red and white bag with quotes on it like, “Replace the word try with will and watch what happens.” They wanted the store to match their brand values. On Lululemon’s website, they describe the space as, “From fitness to wellness to food, this store is designed to serve all the ways we sweat, grow and connect.”

The new wellness store in Chicago is an experiment and it’s unclear if they’re planning on opening more spaces like it.

This year, the health and wellness brand also came out with a Selfcare product line dedicated to pre- or post-workout needs. Some of the gender-neutral products offered are dry shampoo, lip balm, moisturizer and spray on deodorants


Here’s how people on the Zip app are weighing in on this all over the country!

Lululemon’s first-ever experiential store is open in Chicago! It has retail, fitness studios, meditation space, work areas, and a coffee/restaurant shop. Are you going?

Totals
6% Gotta see this
94% No thanks
Males
5% Gotta see this
95% No thanks
Females
7% Gotta see this
93% No thanks

Gotta see this

No thanks


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