Tricking Your Taste Buds, One “Marrot” at a Time

Tricking Your Taste Buds, One “Marrot” at a Time

Arby’s is testing meat-based plants in a new meat-vegetable category called “megetables.” First is a “Marrot” – meat-carrot made of turkey breast. Would you try a megetable?

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Total Votes : 28

Scroll down to see how people across America voted.

With most fast food chain restaurants joining the meatless meat craze, one restaurant chose to go another way. With intentions of standing out, Arby’s has created the “Meat Vegetables,” or “Megetables.” Instead of a plant-based meat, it’s a meat-based plant.

In a commercial, they showed how their new food hybrid, the “Marrot” is created. It consists of a turkey breast shaped like a carrot, rolled in dried carrot juice then topped with maple syrup powder. After being oven roasted for an hour, it’s then topped with parsley to finish off the carrot look.

“Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great tasty meat,” Jim Taylor, Chief Marketing Officer of Arby’s said. “Universally, people know we’re supposed to eat vegetables every day. But 90 percent of Americans don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?”

Other fast food chains like Carl’s Jr. and Del Taco have added the Beyond Meat to their menu for customers looking for a meatless alternative. Arby’s has stated that “The chances we will bring plant-based menu items to our restaurant, now or in the future, are absolutely impossible.”

Arby’s slogan is “We Have the Meats,” so it shouldn’t be surprising that they’ve acknowledged the meatless trend with more meat. According to Insider, their “Marrot” has the taste and nutritional value of an actual carrot. They say it has more than 30 grams of protein and more than 70% of the recommended daily amount of vitamin A.

Although it’s a marketing scheme, the idea behind the “Megetables” is “not a joke at all,” according to an Arby’s spokesperson.

While other fast food chains have started to adhere to dietary restrictions, Arby’s has made public they’re staying loyal to the meat lovers. With vegetarian and vegan diets becoming more popular, will this decision hinder Arby’s sales?


Here’s how people on the Zip app are weighing in on this all over the country!

Arby’s is testing meat-based plants in a new meat-vegetable category called “megetables.” First is a “Marrot” – meat-carrot made of turkey breast. Would you try a megetable?

Totals
18% Totally!
82% I’ll pass
Males
20% Totally!
80% I’ll pass
Females
12% Totally!
88% I’ll pass

Totally!

I’ll pass


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