Beauty is in the Eye of the Beholder: Human Bias for Beauty

A new study shows humans are biased when it comes to beauty, with better looking people getting more benefits. Have you seen this firsthand?

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Total Votes : 7

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A new study was conducted at Penn Medicine seeking to understand people’s response to people with facial abnormalities and deformities, and found that humans have an inherit “bias” against disfigured people, according to the New York Post.

Scientist Dr. Anjan Chatterjee, professor of neurology and director for Neurasthenics contributed in the study, sharing, “Judgements on attractiveness and trustworthiness are consistent across cultures, and these assumptions based on facial beauty are made extremely quickly.”

He then says, “In order to right any discrimination, the first step is to understand how and why such biases exist, which is why we set out to uncover the neural responses to disfigured faces.”

The study consisted of two experiments with 79 participants using pre-OP and post-OP photos from patients who underwent treatment for their disfigurement. The implicit association test (IAT) was used to determine each individual’s level of beauty, and the explicit bias questionnaire (EQB) was used to assess how conscious they were of their judgment.

The EQB found that although there was no bias, there was an implicit preference for non-disfigured faces, mostly among men.

A third test was performed using a functional resonance imaging (FMRI) to detect the first neural response to the photos. The New York Post states, “The authors found an increase in activity in the ventral occipito-temporal cortical areas, which deals with vision processing, and decreases in the regions associated with empathy, specifically the anterior cingulate and medio-prefrontal cortex.”

The findings indicate that despite common courtesy, people are unconsciously having a negative bias with people who are disfigured. The study goes further, illustrating that the same reaction shown in the cingulate cortex with people who contain scars, birthmarks, and dysplasia, is similar in response to stigmatized groups like drug addicts and the homeless.

The ugly truth then comes in the form of socially categorized “beautiful” people, who seem to get everyday benefits, whether that be a better paying job or free drinks, pretty people just seem to have it easier.

Here’s how people on the Zip app are weighing in on this all over the country!

A new study shows humans are biased when it comes to beauty, with better looking people getting more benefits. Have you seen this firsthand?

81% Sure have
13% Not me
77% Sure have
23% Not me
93% Sure have
7% Not me

Sure have

Not me

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