Instagram Could be Making a Huge Change

Instagram is testing a feature to remove how many likes a post gets, to remove pressure from users. Is this a good idea?

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Total Votes : 21

Scroll down to see how people across America voted.

Everyone knows if you are an avid social media user, it can take a toll on you because of the anxiety and pressure that stems from trying to garner post engagement. And it’s this pressure to live up to expectations and feel relevant that have affected the mental health of many adolescents, according to multiple reports, which is why social media giant Instagram is looking to make a significant change to their interface.

How many ‘likes’ your posts get is a significant aspect of “The Gram” and how your popularity is viewed. Not to mention, the like count is an essential metric via which Instagram influencers can “determine follower engagement and broker deals with brands.”

But their newest proposal would make the like count on a post invisible to followers, however, the person who posts the picture will be able to see it.

“We want your followers to focus on what you share, not how many likes your posts get,” a notification from Instagram reads. “During this test, only the person who shared a post will see the total number of likes it gets.”

They want to make the environment a welcoming place, and one where people aren’t facing psychological drawbacks because of discouragement.

Instagram’s head, Adam Mosseri, said, “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”

“We don’t want Instagram to feel like a competition, we want to make it a less pressurized environment,” he said.

“As a GP I see quite a lot of teens who are coming in, and they’re comparing their own lives to a really unrealistic expectation that they’re seeing on social media,” Dr. Grant Blashki told ABC.

However, this change won’t sit well with many, particularly the influencers whose lifestyle is dependent on the magnitude of their online presence.

“I think it would affect my business,” says beauty influencer Nanite Jean-Aimee, whose account @melaninmakeup has some 12,200 followers. “The more engagement you have the higher chance of you getting more sponsorships and collaborations.”

“Many brands work with me because of my engagement,” she tells The Post. “I know quite a few people with half my following working with big brands because they get like 1,000 likes per post.”

But that can be easily worked around, according to Dara Pollack whose account, @skinnypignyc, owns almost 100,000 followers.

“If a brand wants to know what your likes are, they can ask you for a screenshot, which is something they do already for stories, impressions, etc.,” she told The Post.

And Pollack hopes that this change can bring more authenticity to the social media service.

“The brand [will have to] do a bit more research into who is representing them instead of picking only the ones with high numbers,” says Pollak.

The test trial is expected to go into effect in Canada at the beginning of May before moving further. You can read more about this on the New York Post.

Here’s how people on the Zip app are weighing in on this all over the country!

Instagram is testing a feature to remove how many likes a post gets, to remove pressure from users. Is this a good idea?

40% Amazing, needed
60% No, it’s the appeal
39% Amazing, needed
61% No, it’s the appeal
43% Amazing, needed
57% No, it’s the appeal

Amazing, needed

No, it’s the appeal

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