Now You Can Get All Your Shopping Done Thanks to Instagram

Instagram now has a feature where you can purchase items without ever leaving the platform. Would you use this feature?

Coming Soon
Total Votes : 1

Scroll down to see how people across America voted.

Since the birth of the internet, companies have expanded their horizons in order to reach potential customers, clients and buyers through their platforms. The one medium that has matched the influence of the internet is the introduction of social media, which has further expanded the possibilities of reaching customers. Instagram has adopted that mindset, and according to Cosmopolitan, the platform’s users will be able to purchase items through the app without leaving it.

There are reportedly 22 companies involved with the app’s new feature, including Adidas, Nike and Michael Kors, to name a few. However, it’s not the first time the app is using a feature that involves payment. The app can post sponsored content through anybody’s Instagram feed. Being able to feature that content involves a payment for each set number of views the post receives. According to Thrive Hive, Instagram charges about $6.70 per 1,000 views for sponsored posts.

It seems to be the way to go as more and more people around the world are shopping online, whether it’s through Amazon, eBay or company websites that feature an option to order online (such as Walmart). According to Statista, around 1.6 billion people around the world did their shopping online in 2017 and 1.79 billion people in 2018, and the number keeps on rising. With that being said, Instagram is opening up to a new market. And considering the social media empire that it currently is, with about 1 billion users according to Omniagency, there seems to be a bright future for its new feature.


Here’s how people on the Zip app are weighing in on this all over the country!

Instagram now has a feature where you can purchase items without ever leaving the platform. Would you use this feature?

Totals
14% Y – easy shopping
86% N – I’ll pass
Males
11% Y – easy shopping
89% N – I’ll pass
Females
21% Y – easy shopping
79% N – I’ll pass

Y – easy shopping

N – I’ll pass


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