Facebook Wants to Focus More on Privacy

Facebook will now focus its efforts on building a “privacy-focused communications platform.” Is there still hope for FB?

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About a year after Facebook’s breach of security with Cambridge Analytica, the social media giant is taking steps to provide more privacy for their users.

The scandal saw the London-based political data firm get their hands on private information of over 50 million Facebook users and put the social media company under intense scrutiny, forcing CEO Mark Zuckerberg to endure hours of intense questioning from Congress.

The scandal caused the 34-year-old’s net worth and Facebook’s share prices to drop, but according to Zephoria, monthly active user numbers haven’t necessarily dropped. But it appears they are making attempts to fix their image by constructing a “privacy-focused communications platform.” “Working towards implementing end-to-end encryption for all private communications is the right thing to do,” Zuckerberg wrote in a blog post.

“People are more cautious of having a permanent record of what they’ve shared,” the 34-year-old executive said, adding there is “an opportunity to build a simpler platform that’s focused on privacy first.

“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform – because frankly we don’t currently have a strong reputation for building privacy-protective services.”

Their new platform would encrypt conversations on their messaging services such as Instagram and Facebook Messenger, meaning they would not be able to see discussions between their users. They already own a messaging service that has end-to-end encryption (E2EE) in WhatsApp, which they purchased for almost $20 billion in 2014.

However, regarding WhatsApp, security experts have pointed out that even with the encryption, Facebook could still derive keywords from messages and use them to implement Facebook’s ad-targeting model if they chose to. As of now, the only personal data they can stem from WhatsApp are phone numbers.

But eliminating the encryption was reportedly a topic of conversation in the past, and it was this potential breach of privacy that caused WhatsApp co-founder Brian Acton to leave in the fall of 2017.

End-to-end encryption is expected to become the standard across Facebook’s messaging services as they look to recover from last year’s scandal. Read more about this story on the New York Post.


Here’s how people on the Zip app are weighing in on this all over the country!

Facebook will now focus its efforts on building a “privacy-focused communications platform.” Is there still hope for FB?

Totals
42% Not going anywhere
58% It’s done
Males
38% Not going anywhere
62% It’s done
Females
53% Not going anywhere
47% It’s done

Not going anywhere

It’s done


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