Is “Superfood” Just Another Marketing Term?

Is “Superfood” Just Another Marketing Term?

Do you eat “superfoods?” A professor of nutrition says this term may be misleading.

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Total Votes : 4

Scroll down to see how people across America voted.

There has always been a lot of hype around superfoods. But, what does it all mean? Marion Nestle, Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, wants to expose the whole truth, according to Today. She states that “all foods have nutritional value.” She goes as far as to say that the term “superfood” is just a marketing strategy – companies sell more of a specific product when they convince buyers of its extraordinary properties. When asked if some foods are indeed “super,” Nestle emphasizes that she can’t necessarily single out just one food but that all plant foods/unprocessed foods have important nutrients that benefit health.

Are companies that add vitamins to products and advertise it as “healthy” really concerned about health? Adding vitamins to processed food basically turns it into “vitamin-supplement cookies” and is a way to increase sales, according to Nestle.

Moreover, we are surrounded by a barrage of conflicting information regarding food. Nestle reveals to Today that the Dietary Guidelines advise us to eat as few eggs as possible – even though it states that dietary cholesterol should not be a concern. However, according to her, studies sponsored by the egg industry have shown that “eggs have no effect on blood cholesterol levels.” Her advice is to enjoy them but to also change it up and vary eggs with other unprocessed foods.

How do we keep from falling for misleading advice? Well, Nestle points out that we have to exercise common sense. “If a research result claims incredible benefits for a single food, it probably is incredible. Words like ‘breakthrough’ are a giveaway. That’s not how science works. And be especially skeptical when you hear ‘everything you thought you knew about nutrition is wrong.’”

It saddens her that people are afraid to eat certain foods, according to Today. Nestle wants people to know that moderation and variety are key and that food should be a pleasurable and exciting experience. Read more about this story on Today here.

Here’s how people on the Zip app are weighing in on this all over the country!

Do you eat “superfoods?” A professor of nutrition says this term may be misleading.

20% Yes – fuel me
80% No – I eat what I want
17% Yes – fuel me
83% No – I eat what I want
27% Yes – fuel me
73% No – I eat what I want

Yes – fuel me

No – I eat what I want

Is “Superfood” Just Another Marketing Term?

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