We’ve all seen the incredibly curvy, busty, headless KKW Body bottles, molded from Kim Kardashian’s own bare body. However, Kim K is finally considering other bodies for her new fragrance campaign, according to a source.
KKW II and KKW III are her latest creations. To promote the scents, the fragrance company has been sharing close-up images of real women’s bodies – rolls, wrinkles and cellulite included. For many, this is a stark contrast to the hyper-perfected shots of Kardashian that most are accustomed to, according to Glamour.
Looking back to the very first launch of Kim K’s original fragrance bottle, people were upset with the unrealistic beauty ideals it represented. In fact, one body-positive blogger even re-created the campaign, emphasizing that even though one of the bodies is considered “perfect” by society, all bodies are good bodies.
Her caption read, “My body is empowered by the opportunity to share a different reality. PERFECT: ‘having all the required or desirable elements, qualities, or characteristics; as good as it is possible to be.’ Stop striving to be perfect because guess what, you are there!”
After that, Kim K had a moment of enlightenment. She recently spoke to Refinery29 about the casting choices and how the re-creations floating around on the Internet played a vital role in her decision-making process.
“I was talking to some friends of mine, and I had seen a couple other people re-create the [original KKW Body] campaign and I just thought, you know what? It’s not always about my body,” she explained. “The bottle obviously is my body shape, but I always celebrate and love confident women no matter what shape or size they are.”
The reality star also noted that many of the women in the casting aren’t professional models but that they are all confident and thrilled to be involved in the campaign.
Kim K’s message is to the point:
“Just to be confident within your own skin – I think I’ve always put forth that message,” she said. “In the magazines I would look at, everyone was super tall and skinny, and I didn’t feel like I had something that represented my curvier body shape growing up. And so, I just wanted to show a campaign that supports women of all different shapes to feel confident within themselves.”
Kim K’s own experiences with body shaming played a role in her decisions. “When you do get shot by a paparazzi and you do have cellulite, which you know has definitely happened to me before, it’ll be on the cover of magazines like, ‘Worst Body Of The Week’ and, ‘Look how awful she looks,'” she said. “It’s always so hard on your soul when you see things like that, and I see that happen to so many other women and I never thought that was fair. And so, to show it in an artistic way just felt beautiful and right, and I really wanted to show people that you can be beautiful no matter if you have stretch marks or cellulite.”
For the most part, reactions to the new campaign images have been strong and positive. One Instagram user approved of the choice by commenting, “I’m loving this campaign. Thank you for spreading the body positivity Kim.” Another expressed excitement, “I’m very happy that these bodies look like everyday people. Yes queen🔥🔥🔥.”
As Glamour puts it, this new change is welcome and refreshing. The two new fragrances will be available online Nov. 2 for $60. In a post on Instagram, kkwfragrance reveals that KKW BODY II “is a sparkling, beachy floral opening,” while KKW BODY III “is a modern, woody floral opening.”
Real women of all shapes and sizes are cast for Kim K’s new fragrance campaign. How do you feel about this new change? Read more about this story on Glamour here.
Here’s how people on the Zip app are weighing in on this all over the country!
Kim K cast real women of all shapes and sizes for her new fragrance campaign. Are you happy she is being more inclusive or is this off-brand for her?
Off brand, not her
Happy, she gets it