LaCroix or LaFaux

LaCroix is being sued for claiming their product is “all natural” but using a number of artificial ingredients. Does this make you weary of other brands claiming they’re all natural?

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Total Votes : 3

Scroll down to see how people across America voted.

Just when you thought “all natural” meant wholesome, artificial-free and chemical-less products, companies go and surprise you.

LaCroix, the popular sparkling water drink, is facing a class action lawsuit that claims their product is not truly “all natural,” as advertised. It was first reported by CBS Philadelphia and filed in Chicago by Beaumont Costales law firm representing Lenora Rice, according to a source.

The company’s website states that the drink’s “natural flavors” said to be used in the nutrition facts on the back of each can are “derived from the natural essence oils extracted from the named fruit used in each of our LaCroix flavors.” It also claims that there are no sugars or artificial ingredients added. In reaction to the suit “LaCroix has responded with an emphatic denial of all claims, calling for customers to “stand with us as we defend our beloved LaCroix.””

The suit however, reveals that tests were done, allegedly showing that LaCroix’s seltzer contains several artificial ingredients including linalool, which is used in cockroach pesticide. It states that Rice wanted a healthy and natural beverage and chose to purchase LaCroix because of the ‘always 100% natural,’ advertising claims and packaging it made. Although it says so on its can, the suit states that “LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic.”

Not only does the complaint address LaCroix, but it also goes on to allege the National Beverage Corp., which produces LaCroix. The suit reveals that the corporation knew about the chemicals and “intentionally misled consumers into believing LaCroix [is] all-natural in order to drive sales of the product.”

The National Beverage Corp. has not been available for comments, which PEOPLE tried to contact, although CBS Philadelphia, who first reported the suit, reports that they have denied the allegations.

According to the lawsuit, it is aiming to award damages to those consumers who purchased LaCroix “under this inaccurate depiction” and for the company to correct their labeling. And as a result of this lawsuit, LaCroix has embraced its cult status, their CEO, Nick A. Caporella saying, “There is an unspoken phrase within a cult – ‘We got each other’s back!'” While some are outraged, “there has been a loud cry of support from our LaCroix consumers embracing the brand that they love – Don’t hurt our LaCroix!” Caporella had added.

Incidents like these raise a lot of questions on what “natural” really means, and what is in the products we are told are 100% all natural.

LaCroix is being sued for allegedly falsely claiming their product is “all natural.” Does this make you question other brands claiming they’re natural? Read more about this story on People here.


Here’s how people on the Zip app are weighing in on this all over the country!

LaCroix is being sued for claiming their product is “all natural” but using a number of artificial ingredients. Does this make you weary of other brands claiming they’re all natural?

Totals
88% Ummm, yes
12% No, I trust them
Males
85% Ummm, yes
15% No, I trust them
Females
94% Ummm, yes
6% No, I trust them

Ummm, yes

No, I trust them


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