CGI Models Take Over Balmain

Apparently, Balmain enlisted a cast of CGI models for their latest Pre-Fall 2018 campaign. Are living breathing models overrated?

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Welcome to the age of digital everything. Digital books, digital news, digital dating and now digital models, modeling digital fashion.

According to Dazed, Photographer Cameron-James Wilson created “the world’s first digital Supermodel,” by the name of Shudu, @shudu.gram. And now French luxury fashion designer house, Balmain, has enlisted a cast of CGI models for their Pre-Fall 2018 campaign.

Balmain’s creative director Olivier Rousteing, reached out the photographer so that he could help them build, “a new, alternative and virtual Balmain Army.” So, Wilson created Margot and Zhi. Rousteing revealed to Refinery29 that Margot was the “French girl of his childhood dreams,” while Xhi is “a Chinese beauty with a really short haircut.”

The two glowing models, in all their CGI perfection, stand alongside the incredibly real-looking Shudu in the campaign’s images. The three represent diversity and grace. They will wear a digitally-created version of the Balmain collection.

But the digital beauties still have one flaw – no heartbeat. Could this be the future of fashion? Read the rest of the story on Dazed here.


Here’s how people on the Zip app are weighing in on this all over the country!

Apparently, Balmain has enlisted a cast of CGI models for their latest Pre-Fall 2018 campaign. Are living breathing models overrated?

Totals
72% N – Bring back authenticity
28% Welcome to the Digital Age!
Males
69% N – Bring back authenticity
31% Welcome to the Digital Age!
Females
76% N – Bring back authenticity
24% Welcome to the Digital Age!

N – Bring back authenticity

Y – Welcome to the Digital Age!


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