Barnum’s Animal Crackers Let the Animals Out

Is PETA overstepping? The group pressured the iconic Nabisco animal cracker brand to change their packaging that depicts caged animals. Scroll down to see how people around America voted.

Free the animals!

Did you ever indulge in animal crackers as a child? If so, have you ever paid attention to the animals on your Barnum’s animal crackers box?

According to the NY Post, PETA sure did, and now thanks to them, the animals on the box are free from their cage. It didn’t happen overnight, PETA has been protesting the use of animals in circuses for over 30 years. They wrote a letter to Mondelez International, the parent company of Nabisco, asking them to redesign their packaging.

“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in its letter.

It worked! Mondelez agreed and began working on a redesign of their iconic animal cracker box. The redesign of the boxes has hit US store shelves and the boxes appear to have retained the similar brand appearance we have grown to know and love, with the same colors and lettering. The only difference, is the animals are shown cage free. Prior to the redesign, the animals were traveling in boxcars for the circus. The animals included on the redesign feature a zebra, elephant, lion, giraffe and a gorilla, strolling side by side and free at last.

Nabisco began making Barnum’s animal crackers in 1902 and has only redesigned its boxes for limited-time special editions. They have been known to raise money for causes relating to a variety of animal causes such as the ‘World Wildlife Fund,’ ‘American Zoo and Aquarium Association,’ and with designer Lilly Pulitzer, to raise money for a tiger conservation.

PETA executive vice president Tracy Reiman is thrilled and says she is celebrating the box redesign “for the cultural change it represents,” according to the NY Post.

“The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows,” she said.

In another win for PETA, The Ringling Brothers and Barnum & Bailey, which is the crackers’ namesake circus, folded for good, according to the NY Post. The pressure from PETA caused them to remove elephants from their shows in 2016 and ticket sales suffered, which caused them to close down in May 2017. Thanks to PETA, your animal crackers are roaming free. Read the full story on the NY Post here.

Here’s how people on the Zip app are weighing in on this all over the country!

Is PETA overstepping? The group pressured the iconic Nabisco animal cracker brand to change their packaging that depicts caged animals.

72% Yes-go save real animals
28% No- it's also a mindset
67% Yes-go save real animals
33% No- it's also a mindset
85% Yes-go save real animals
15% No-it's also a mindset

Yes, go save real animals

No! it’s also a mindset

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