Who ever said makeup is just for girls?
Chanel, a popular high-end makeup brand that has been around for over 117 years, has just announced that they will be launching a make-up line specifically for men. Is this collection a smart move for the high-end brand? Scroll down to see how people around the world voted.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the company explained in a statement.
The new makeup line includes three products: a sheer, tinted foundation, brow pencils, and a matte lip balm. The name of this makeup line is Boy de Chanel, and it is set to launch in 2019.
“Lines, colors, attitudes, gestures…There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be,” the company explained.
The tinted foundation is sheer with an SPF of 25; it comes in eight shades and is infused with hyaluronic acid to add hydration to the skin. The Boy de Chanel eyebrow pencils come in four different shades, and the final product, a matte lip balm, comes in one shade – sheer.
“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” the company said.
The line will be available starting Sept. 1 in South Korea and to the rest of the world in Nov. 2019 on their e-commerce platforms, according to WWD.
Check out the full story on WWD here.
Here’s how people on the Zip app are weighing in on this all over the country!
Chanel is launching makeup just for men. It’s called “Boy de Chanel” and features a three-piece line. Is this collection a smart beauty move for the high-end brand?
Yes – Very Inclusive
No – Men Don’t Need Makeup