Urban Decay gets real by showcasing their makeup on models with “real” skin: wrinkles, blemishes, peach fuzz and all! Do unedited ads still make you want the makeup? Scroll down to see the results.
Faces without pores, blemishes, moles and tiny hairs are so 2016. Users on social media are saying it’s time to embrace real, raw skin. And the makeup and beauty brand that has stepped up as an advocate for this has been Urban Decay.
Urban Decay has been on the market for over 20 years now, ripping apart conventional makeup trends and traditions with bold, vivid colors and punky names.
Today, the prestige brand’s popularity and following reaches 9.8 million followers. Whoa! And most importantly, UD has made it their mission to share the work of makeup artists who have left their photos unedited for the most part, embracing everything from wrinkles to peach fuzz.
Self-taught makeup artists such as Meg, a.k.a. @glowawaymeg and other well know makeup masters such as Linda Hallberg, have displayed their unfiltered faces featuring UD products. Meg was not shy to show off her pores, while Linda was glowing in her natural freckles. The response from users has been extremely positive. Most see this as a refreshing change for the makeup industry in general, where everything must be airbrushed and flawless.
As the Instagram eyebrows are morphing into natural bushy brows, the ideals of perfect skin are also melting away like foundation on a rainy day. Do unedited ads still make you want the makeup? 62% of us get even more excited for it, while 38% demand perfection. Read more about this story on Refinery29 here.
Here’s how people on the Zip app are weighing in on this all over the country!
Urban Decay gets real by showcasing their makeup on models with “real” skin: wrinkles, blemishes, peach fuzz and all! Do unedited ads still make you want the makeup?
Even more so!