Fashion and Death at Gucci’s Latest Runway Show

Fashion and Death at Gucci’s Latest Runway Show

A dark and historically-rich Roman cemetery in Arles, France set an eerie mood for Gucci’s latest runway show. On a full moon, Alessandro Michele’s fourth cruise collection showcased the dark and mysterious life on the other side.

As nightfall approached, the guests gathered in their seats among ruins and open tombs. Fire sparked and burned on each side of the narrow runway and the show began, giving off witchcraft vibes at a ritualistic ceremony.

The spine-chilling location holds many centuries worth of history, literally in its ground and in the halls. And there is a direct connection to high fashion, we promise. According to a source, in the 1700s, it was in vogue to take a walk down the promenade of Alyscamps. Within its walls, there were various cultural perspectives of death, which seemed to give Alessandro Michele immense inspiration for the show.

Black flowy gowns embroidered with skeletons, floral Victoriana prints, royal blue capes, bejeweled suits, silvery sequined ribbons and a teddy bear, carried by a lost soul, were just some of the sights guests saw during the uncanny Gucci show. Quite extravagant, might we add.

The drop-dead gorgeous runway ensembles not only pleased the eye, but were also woven with time and history in mind. The designer revealed in an Instagram post that in his eyes, the pieces at the show stood for the afterlife being interconnected with everything in the universe and that it accompanies the idea of “maximum beauty.”

Gucci’s latest runway show was to die for. Or was it? Only 17% of people appreciated the edginess of the show, while the rest found it mocking and offensive. Read the story in depth on InStyle here.


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Gucci’s latest runway show was to die for. Or was it? It was death themed and set in the ruins of a Roman cemetery, with open tombs and all. Too far?

Zip users in 139 cities and 36 states weighed in on this question.

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