White Chocolate – Lovers Rejoice

White Chocolate – Lovers Rejoice

Get ready, M&M’s and white chocolate-lovers, a new flavor will be making a debut this fall! As any chocolate fanatic will attest to, there is always room for more chocolate flavors. It is always great to have options and satisfy every chocolate lover’s desire. Previously, white chocolate candies have served as limited edition releases by candy makers, but all that is changing. With the growing trend of white chocolate, M&M’s is jumping on board for a permanent stay.

M&M revealed during their announcement of their expanding line, the reason behind the need to satisfy white chocolate-lovers. “We’ve witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors,” said brand director Allison Miazga-Bedrick. The brand launched the new flavor last year for a limited time.

The new M&M’s will come in white packaging. The candies won’t look any different than Milk Chocolate Peanut M&M’s and will be coated in the signature colorful shells.  They will come in all three sizes that will be available in stores this fall, but if you can’t wait, you can order online now here.

How do you feel about the new line of M&M’s coming this fall: White Chocolate Peanut? 59% of people are excited, while 41% of people appear to not be white chocolate fans. Read more about this story on Delish here.

Here’s how people on the Zip app are weighing in on this all over the country!

Get ready. M&M’s is coming out with a new flavor this fall: White Chocolate Peanut. How do we feel about this?

Zip users in 157 cities and 40 states weighed in on this question.

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