Markle Sparkle’s Influence on the Bridal Industry

Markle Sparkle’s Influence on the Bridal Industry

After the grandiose royal wedding, Meghan Markle’s stunning Givenchy and Stella McCartney gowns left a huge mark on the fashion industry. According to a source, the wedding was watched by an estimated 47 million viewers in the U.S. and U.K. alone. That’s a whole lot of people gazing into their screens, waiting to see what kind of dress the bride decided to showcase.

The two design houses, Givenchy and Stella McCartney, were presented with an incredible honor as well as a challenge in creating the ensembles. We are sure the designers were feeling the weight of responsibility on their shoulders as they sat down to do the sketches. And as the big day finally came, they were anxious and worried about the bride’s first appearance in their creations.

The two royal gowns will likely influence the wedding dress market for years to come. Meghan-inspired wedding gowns already flooded design houses and websites within hours of the royal wedding. This is not surprising, since Meghan has influenced fashion retailers ever since she came into the royal picture.

According to Glamour, consultancy firm Brand Finance, estimated that Markle’s choices for the grand event would bring in about $212 million in retail and apparel sales. Wow!

Looking back, Kate Middleton’s Alexander McQueen wedding gown also made a big splash in wedding dress vogues – however not right away. It took a few months, but Kate’s dress influence had staying power. Moreover, her gown ended the strapless dress craze, inspiring brides to purchase more covered-up pieces.

Wedding brand, Floravere echoed other brands by saying that their goal isn’t to copy Meghan’s gowns, but instead to create their own artistic take on the ensembles. Cofounder, Denise Jin, also explained the brand’s motivation for choosing Markle as their inspiration, revealing that her independent spirit is what they love most.

Meghan Markle’s gowns are just a few ways in which she stands out from the rest of the royals. Her identity as a feminist and activist really paves the way for her to possibly become one of the main style influencers in history. Do you think Meghan Markle’s Givenchy wedding gown is going to set a trend in the wedding industry? 61% of people believe that her iconic gown will totally set trends, while 39%  think it was a fashion don’t. Read more about the story on Glamour here.


Here’s how people on the Zip app are weighing in on this all over the country!

Do you think Meghan Markle’s Givenchy wedding gown is going to set a trend in the wedding industry?

Zip users in 111 cities and 30 states weighed in on this question.

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